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Weight Loss - Why Calorie Counting is Fundamentally Flawed

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As so-called 'experts' we have a duty to the general public to provide as 'damned near' accurate and truthful advice about weight loss and overall weight management as we possibly can.
Our conclusions about any product or information on the market should be based on the solid, peer-reviewed research that has been done to validate the product/info before being released for.
What I would like to do here is give my FREE opinion, based on research and experience with my own clients, about calorie counting.
No matter how well you track your calories by weighing food and keeping a diary it is impossible to consciously balance the calories that go into your mouth with the calories burned off.
WHAT! I hear you say.
But this is a fundamental task of most traditional weight loss programs, plans, diets.
Correct, but it is fundamentally flawed.
Let me take you through this argument.
In your hand is a chocolate bar that has, according to the wrapper, 189 calories that you will now eat.
Ok, it has now been consumed so therefore you have put 189 calories into your body.
But the problem comes with what your UNIQUE body does next with the following variables: Your normal resting metabolic rate Percentage of the chocolate bar which is digested and absorbed into your cells Your unique body's efficiency in metabolizing the absorbed part of the bar Any medications you may be on have an effect Your stress levels at that moment Thermic effect (you burn calories through the process of eating) Your levels of nervousness and fidgetiness Your activity levels that day Your variation in metabolic rate due starvation adaptation, illness So I need to ask you again.
Does that bar of chocolate containing 189 calories still become 189 calories once in your body? But even if you come close to being accurate about how much is going into your body, close is not good enough.
If you are off by just 100 calories per day that would be the equivalent of over 10 pounds a year.
There is a way to control your weight long term and that is to EAT NORMALLY and trust your normal eating signals to naturally balance the calories.
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